XCMG sees global lifting machinery, South America practices China dream
The development of construction machinery industry in China, and after decades of development, has formed its specific pattern. At present, in the field of construction machinery in China, has completed the shovel earth transportation, pavement, excavation, engineering cranes and other mechanical types. According to statistics, last year Brazil engineering machinery products in the global market sales accounted for 3.5%, this year, Brazil has become the largest exporter of Chinese automobile crane. Arrange some important international events and conferences in recent years, the construction machinery market in Brazil is a a hotly contested spot "has attracted the attention of the industry.
Man Road crane practice "Chinese South American dream"
Recently, the BR70E truck crane improved specially for the Brazilian market development has been completed in a construction site of RRX dealers for the first time lifting tasks. The construction process is finished, very smooth. The operator said the operation button and handle BR70E are suitable for the Brazilian operating habits, on-site personnel to the performance and appearance of the BR70E to give a high evaluation.
BR70E is not the first Brazil Xugong crane products market development, as early as in 2004, it has been realized in Brazil Xugong crane sales, in June 2013, at the Brazil M&T exhibition site, 3000th sets of XCMG cranes handover ceremony for the Brazil market sales is held ceremoniously, make the scene of the car from Sao Jose, the general manager of Marcelo to conduct a comprehensive inspection of equipment, technical performance, manufacturing process of Xugong crane issued a heartfelt praise: "we chose the Xugong crane, there are two reasons: one is the Xugong is a leading global engineering machinery brand, quality is guaranteed; two is the perfect customer service Xugong service network system can make people rest assured."
From the first crane on the market, the large quantities of the grid, to 2013 3000th cranes delivered to customers, Xugong in this long journey one step at a time, with reliable products and excellent customer service service system, has attracted more and more loyal customers.
The fierce competition in the international market, "localization" has gradually become a key breakthrough of domestic enterprises, improve the product Xugong crane has been committed to product localization, in the detailed research and Analysis on the Brazil market, launched a number of Brazil market for automobile crane products. At the beginning of this year, more than 100 Brazil market customized XCMG-BR750 truck cranes were sent to Brazil, and will be put into the construction tide of Brazil in full swing.
In addition, in support of overseas agents, crane Brazil BAHIA and GOIAS 4S shop has opened, with better quality, more professional Xugong services will be more convenient to users in Brazil.
XCMG is stepping into the world stage, and it is the only way for XCMG to enter overseas and realize the international brand. In the international arena, only a few China companies realize the transnational, the brand, the scale of the global development model for engineering machinery manufacturing enterprises, there is still a long way to go. At present, the current situation of the development of China engineering machinery has formed the brand and technological advantages, part of the domestic manufacturing industry leader has crossed the stage, "said of an aged person" in the overseas market gains no small gains, but still need to further break the bottleneck of development, leading the world development trend.
To build overseas "bridgehead" by boat"
In May 17, 2011, Xu Brazil Industrial Park project signing ceremony was held in bauso City, the garden is located in St Paul, Rio De Janeiro, Brazil line Bello Ollie Horizonte three trading center, the construction area of 1 million square meters. XCMG Brazil manufacturing base is the first wholly owned production base construction project in the process of internationalization of the development of Xugong Group, is the first overseas Xugong Group to build a complete engineering machinery manufacturing base, China's industrial enterprises is so far the largest investment project in Brazil, marking the Xugong Group in the international market competition and accelerate to build a world-class enterprise the target areas to a higher level.
After a lapse of three years, $200 million investment in Xugong project of Brazil industrial park today will be formally put into operation. With the annual production capacity of 7000 sets of main construction machinery products, lifting machinery products will become one of the main production products. Into the Xugong is nearing completion in Brazil manufacturing base, modern factories, construction of nervous and orderly, busy but the line has been manifested in everything in good order and well arranged, high-end atmosphere on the grade of industrial Royal all this lays a solid foundation for the next step of reliable and efficient production operation.
The base of the establishment of the South American into second "home, Xugong Xugong" will accelerate overseas expansion and global layout, XCMG "Brazil manufacturing", will become the Xugong borrowed boat, and a "bridgehead fast to the global market".
XCMG will "the leading domestic and international well-known as" the vision of enterprise development, has always been on the international well-known enterprises, continue to rely on technological innovation, quality assurance industry summit summit. Complete the "Chinese manufacturing" to "create Chinese" changes, this is only the first step for the global market, Xugong shocked the world in the creation of high-tech products at the same time, it will show the future development of the determination and development goals to shake the world, with the backbone of Xugong construction machineries China power up.
