Xugong Group, hand in hand with Shell, makes oil better

Shell Companies is a professional lubricant production company. Xugong Group is a powerful construction machinery manufacturer. What will happen to the two big enterprises? The successful strategic cooperation of the two big brands since 7 years has opened the new era of lubricating oil.

At the beginning of the establishment of the XCP excavator, it was cooperated with Shell (China). With its own advantages, Shell became the exclusive supplier of the oil products of the Xugong excavator at the end of 2008.

After three years of cooperation, the relationship between Xugong and Shell is further further. In 2012, the two sides launched "Xugong special lube oil" brand, using Xugong and Shell dual LOGO positioning to jointly bring higher quality lubricants products to customers. Xugong special oil covers hydraulic system, hydraulic oil, engine oil, antiwear lubricating oil and gear oil. It is jointly developed by the two technicians. The customers actually used generally indicate that the quality and efficiency of equipment maintenance have been improved obviously after using special lubricants.

After the equipment has passed the shelf life period, some users may choose improper lubricating oil for price reasons, which will cause a hidden danger to the equipment. The impact of oil and oil is cumulative, and it is difficult to see in a short term, so many small and medium-sized customers are difficult to accept relatively expensive special oil.

In order to dispel the concerns of customers, Xugong combined with Shell launched a series of oil products knowledge popularization and publicity activities, and adopted a substantial way to facilitate customer marketing.

In the past two years, the two sides have spared no effort to promote the special oil of Xugong, and have achieved certain results. Moreover, in addition to the large customers, the small and medium customers willing to accept the special lubricating oil are also more.

All these are good cooperation with Shell in Xugong, not only mutual benefit, but also to the interests of customers also provide corresponding guarantee. In the past 7 years, we believe that the cooperation between the two enterprises will continue to continue.