ZOOMLION: "culture +" engine stimulates the vitality of innovation and development
Enterprise culture is a "way" for the sustainable development of a enterprise. ZOOMLION, using the "culture +" engine, has succeeded in stimulating the vitality of innovation.
In the past two years, the company's cultural propaganda work has been more closely combined with the company strategy, focusing on the theme, and actively strengthening the guidance of the value concept. 2014, 2015, in the chairman personally planning, Party Work Department in the Ministry of human resources and management, successfully carried out "to be a qualified Zoomlion employee" and "do have the ultimate artisan spirit of employees" and other major cultural projects and full coverage of the positive energy training, key staff training and other large learning publicizing activities. At the same time, in the specific propaganda, we set the theme of the year, and held 2015 series of "Zheng" series and 2016 "insist" series theme month and theme season activities. In terms of advocacy, we should further strengthen and focus on the propaganda of core values such as "honesty, no interest and thick resources" and the core of value "honesty, perseverance, tolerance and responsibility".
At the same time, we actively explore new ways to carry out cultural co construction with the Ministry of Commerce, focusing on the theme of "promoting culture and management integration". We carried out a pilot project of corporate culture landing on concrete machinery companies and intelligent technology companies. For the different positions of the management of cadres to further feel the market awareness and sense of urgency, to achieve interactive management and production, marketing of barrier free, concrete machinery company continuing to carry out "management team" and "market" activities, to carry out my destiny and enterprise "and the theme of cultural activities etc.. Intelligent technology company will culture and strategy of integration, from the beginning of 2013, according to the company's strategy and company, launched the "positive" and "quality" on the move, "win in the extreme" and "happy growth" theme activities, refining the "Wuma Qi, the concept of cultural construction help enterprise management", and strive to from the organization and process design, reflect the cultural values of the requirements. Financial Services Company in 2016 proposed "return to nature, strategic planning for survival and innovation, return to the financial and business nature based on industry, began to test the water market operation on innovation and development, requiring employees to more professional, dedicated and innovative attitude of self. For this reason, the company's propaganda work is based on "vigor youth" as the main line, guided by innovation, and through a series of training, innovation and efficiency, to improve staff's comprehensive quality and train employees' ability of independent thinking and operation.
The new situation, new goals and new tasks, and corporate culture propagandist workers will continue to walk in the way of innovating corporate propaganda methods and promoting the landing of corporate culture. To turn the corporate culture into practice, to turn practice into a habit, a style and an image, requires the joint efforts of each of our employees.
