XCMG promotes regional influence with the help of China ASEAN Expo
The Eleventh China ASEAN Expo was held grandly in Guangxi Nanning International Convention and Exhibition Center in September 16th. The Expo, Xugong Group shows including earthmoving machinery, lifting machinery, concrete machinery, mining machinery, piling machinery, road machinery and other 11 kinds of products, a comprehensive interpretation of the best and most complete construction is complete, the leading technology of the enterprise image, to lean products and upgraded equipment exhibition give a feast of Engineering machinery.
South East Asian market is the Xugong Group focus on the regional market, over the years, according to the characteristics of the market and the diversification of Xugong climate characteristics in the ASEAN region, constantly on the product for the improvement and adjustment of product structure, expand product categories, according to local conditions, tailored, developed a lot with the characteristics of the local use of the product, to meet the diversified and personalized needs of the area different users. With high quality, full range, cost-effective products to win more and more trust of local users, XCMG brand in the region is also increasing influence.
With the internationalization of XCMG moving faster and faster, XCMG's tentacles in Southeast Asia are also deepening. At present, XCMG India company has also been formally established, Indonesia and Malaysia manufacturing base project will be put into effect, and plans to set up in Thailand, Philippines and other places of XCMG's exclusive service center and Southeast Asia spare parts operation center, for XCMG internationalization laying important pieces.
Since 11 years of China ASEAN Expo, its popularity and influence in this region have been increasing, and the degree of internationalization is also getting higher and higher. XCMG continues to take Expo as a platform to showcase XCMG to ASEAN and all over the world, and has a positive role in promoting the brand communication and future development of ASEAN market. During the exhibition, by domestic and foreign merchants launched multi field exchanges, although affected by typhoon and heavy rain over, but to come to consult the discussion of domestic and foreign merchants are still in a continuous line on the first day, to achieve on-site sales of a XR320D and several other mechanical equipment sales intention.
XCMG is a large enterprise group with the largest scale, the most complete products, the most complete series, the most competitive and the influence in China's construction machinery industry. It has maintained the leading position in the construction machinery industry in China for 25 years. XCMG equipment group in the future, will continue to give full play to the advantages of independent innovation system construction, manufacturing of high efficiency and quality, create value for customers, to improve the human quality of life, has introduced the world influential products, become a world-class manufacturing enterprises.
