A: "13th Five-Year" to enter the agricultural
Enter the first year of 13th Five-Year, the development of agriculture and the railway construction has been the focus of the task, the construction machinery industry has become a prominent effect. Agricultural development corresponding to agricultural machinery equipment came into being, promote the progress of agricultural development and accelerate the construction of urban and rural areas.
In January 10th, the 2016 business meeting of agricultural equipment (China) was held in Luoyang. The theme of "terminal and common growth" is the theme of the conference. There are more than 600 representatives from more than 400 distributors from all over the country.
The prospect of "13th Five-Year", a strategic positioning is: adhere to the "polynucleated cast strong, driven sets, innovation and development" as the guiding ideology, to maintain the existing core business leader, development of agricultural equipment products and solutions, innovative business development model, to ensure the China agricultural equipment leader, is committed to become a prominent global agriculture equipment suppliers. Hope that the majority of dealers with one hand in hand, cohesion terminal, and jointly promote the upgrading of products, enterprise transformation, to the development of culture, farming in sixty years of continuous reform and innovation to win 2016 and a better future.
Chinese a joint-stock company management minister Tian Zhaoyang on China delayed agricultural equipment technology new products are introduced, the chief engineer Gao Haitao, general manager of marketing center Liu Pei, two factory Chen Lin, a factory director Wang Hongbin introduced the 2016 in product planning, big wheel marketing ideas, marketing ideas, small wheel drag shoe marketing Luoyang in the way.
Wang Kejun, the deputy general manager of the Party committee of China and the deputy general manager of the joint-stock company, made the theme report of "the common growth of the market new normal cohesion terminal". The report reviews the development of agricultural machinery industry in 2015, summed up the 2015 one performance, on 2016 the agricultural machinery industry situation is forecasted, focusing on a "13th Five-Year" strategy.
The future will be more dedicated to provide a complete solution for the user, will promote the implementation of five strategic projects - Tractor Technical Upgrading and commercialization project, the emission of diesel engine technology upgrading, high-end food crop harvesting machinery development projects, large and medium-sized, high-end equipment, composite development projects, overseas market breakthrough point engineering. The realization of business development of the "4+2+4" framework, which is in the core business, strong tractor, diesel engine business, the development of harvesting machinery, equipment in support of business operations; and stronger parts business, realize the internationalization of business breakthrough; in the extension of business development, manufacturing services and specially designed vehicle business, expand the market business integration of agricultural machinery and agronomy farm.
"13th Five-Year" period, one will strive to enhance R & D capability, marketing capability, product quality, manufacturing capability, internationalization management ability, capital operation ability, integration of e-commerce and marketing activities, to create a business platform, build a new model of enterprise operation.
Subsequently, the leaders presented awards for 2015 outstanding service stations, excellent service advanced individuals and excellent distributors.
On the afternoon of 10 th and 11 th, the representatives of the participating dealers held factory experience and trial driving activities on one trip. Delegates spoke highly of Dongfang red power shift tractor.
The big district meetings are held in each of the major marketing areas. On every branch, leaders and sales representatives and distributors representatives discussed the important topics such as high-end leading, regional division, channel construction, and attention to the end users. Then the business negotiation activities were carried out.
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