One station plan solution platform "road home" was named "2016 China Construction Machinery ten marketing events"
In October 25, 2016, the third China Construction machinery marketing and post market conference was held in Beijing by the China Construction Machinery Industry Association's agent Committee and the China Construction Machinery Industry Association's repair and remanufacturing sub committee.
To China construction machinery industry mainstream manufacturers, core agents, key technology service providers, the relevant leaders and experts, the media and the circulation of value chain parties representatives gathered together on the China macroeconomic policy trends, reengineering the traditional business model, engineering machinery technology service model innovation, reengineering of marketing channel, how the Internet landing platform in Chinese engineering machinery circulation, critical issues China engineering machinery market marketing value chain development discussion.
To 12th Five-Year, the construction machinery industry downturn, Xugong road and other road machinery enterprises, in the background of economic "cold", focus on improving their core competitiveness, driving the transformation and upgrading of enterprises in the innovation strategy, to build the creative thinking of road surface and compaction machinery industry first "Internet plus" platform "the way home". The morning of October 10, 2015, the first road machinery industry specialization brand, a one-stop solution for portal service platform - "the way home" officially launched operations in XCMG road machinery division, XCMG road machinery marks from manufacturing to the successful transformation of service oriented manufacturing enterprises.
The road construction station, please go to the "road house" Xugong "road home" by Xugong road of independent design and development, focusing on the customer as the center, the "heart" service to create the two mobile phone covers, spare parts trading, trading, construction technology consulting and other functional module "Internet plus" the information platform is the road machinery industry is the first professional with the whole value chain integration capabilities of the information platform, is a one-stop road machinery first brand China portal solutions.
A "new idea" operating platform full value chain service around the hearts of children, continue to carry out the inquiry and courteous activities, gift reward for monthly inquiry staff; spare parts, carry out monthly theme promotions, product promotion with the line to promote the sales of spare parts; two trade and equipment leasing, marketing personnel launched across the board to encourage customers to XCMG Road Home released second-hand sale and purchase information, the integration of high quality resources, to provide free sets of second-hand car rental and solution for customers; technology consultation, through the "Xu Gongyi road free" brand promotion activities, to achieve the "XCMG grader" wedding bride service value the chain of personal intimate Xuzhou 90 rural guy, once again raised public concern.
Order online and offline accumulated over 500 million to build "new economic" goers "convenient, economic and efficient" service platform, to provide customers with personal and intimate services throughout the life cycle of the concept of "the way home", XCMG has been trying to go farther. In February 2016, Apple released the first edition and the Android version of APP in May 2016 and the information industry; developing the function of Xugong megamerger two; by the end of September, the country held more than 100 "the way home" platform promotion, contributed a total of five thousand orders, the line of a total of over 500 million, the anniversary of the day turnover of over 2000 pen orders. "O2O" and "B2C" marketing model, a one-stop solution to the platform, "the way home" repeatedly to industry attention point wave tuyere.
To "the way home" is on the whole life cycle of the user Xugong brand promise here, we will be determined to each job to achieve the ultimate, based on the existing intelligence function module, we will make full use of the "XCMG road Internet plus" platform, in the two stage in the development of product realization function fault self check function, provide fault the problem of self inquiry service for the customer; in addition the "road house" will focus on the role of machine hand in the two period to provide, for machine hand and machine hand to find work for customer service...... While completing the purpose of expanding sales channels, we will continue to reform and innovate with new thinking and new initiatives, enhance core competitiveness with internet thinking, build a green, inclusive and sustainable new industrial ecosystem, and lay a solid foundation for leading the "made in China 2025".
