The Asia Pacific region parts sales force 31 after market performance gains across the board
Sany data show that in 1-8 months this year, the Asia Pacific region parts sales of nearly 30 million yuan, an increase of 5 times compared with 2012. The company also said that in several key markets, this year is expected to impact the single country accessories sales 10 million results. Thus, the industry fundamentals have not been substantially improved, the construction machinery enterprises are accelerating the pace of transformation, Sany has increased the market development efforts, its accessories sector is becoming a new profit growth point.
Generally speaking, after the construction machinery marketing includes six aspects: accessories, maintenance, creditor's rights management, insurance, two mobile phones (refers to recycling and remanufacturing) and leasing business. At present, 31 parts sales have become the fastest expansion of the plate, the core division of its parts market share of about 50%, the future is expected to sprint 75% to 80% share.
31 deep plowing market, and quickly occupy a place in the accessories market, become a new profit growth force point, and its many years of independent research and development, manufacturing, service on the deep accumulation and sustainable breakthroughs are not unrelated.
China engineering machinery construction machinery parts industry association branch president Zheng Shanglong once said, "development of the concept of re host light matching", has been restricting parts industry rapid development, also has the relative lack of independent intellectual property rights, the main highlight, strong core competitiveness of large enterprises and groups.
At present, as the industry leader, 31 are emerging from the status quo of these industries. It is understood that, in addition to the quality of the host into the international level, 31 in a comprehensive grasp of the key core technology has also achieved a substantial leap, and has achieved the main valve, rotary valve, length angle sensor, control panel, oil and gas suspension and other core accessories homemade.
Set up a complete industrial chain covering all links of construction machinery, is the important support of the market after the 31 force.
31 group president Tang Xiuguo said, the company has a unique whole industry chain model: concrete machinery, excavators, cranes and other products go hand in hand, relying on the core components of independent supporting, intelligent control system to check the whole industry chain. 31 the extension of industrial chain to accessories market, brand accumulation continued in its parts, profit margins continue to expand, like 31's first self-developed four wheels (supporting wheel, towline wheel, driving wheel, guiding wheel, track), history of the monopoly of products by Japanese manufacturers, now the 314 round in the vicinity of the production rate of 50%, saving production costs nearly 20%.
Founder Securities researcher Zhang Yuande analysis said: "31 product industry chain is perfect, some key components realize the independent supporting production, which makes the company's gross profit margin basically maintained at more than 30%, gross profit margin and performance growth is always higher than the industry average."."
Data show that, in the mature markets of developed countries such as the United States and Japan, the proportion of machinery sales revenue and post market revenue is 64:100, while in the Chinese construction machinery market, this ratio is 350:100. Obviously, there is great room for the post market development of domestic enterprises.
Sany chairman Liang Wengen had a famous saying: "the paranoid attitude, exhausted all means will do so incapable of further increase 31 service". This idea is extended to the development of the market vigorously, before the service and maintenance of 31 separate, now emphasizes the integration, through the integration of resources, gradually from the front end of the market (refers to pre-sale) backward market transition, the marketing advocated by value-added services, to create the first brand new label 31 service.
The Ministry of Commerce researcher Bai Ming believes that the 31 has always attached great importance to the technological content of products, innovative technology will be synonymous with quality but can really make the brand more down to earth the subsequent marketing of high-end service concept, which constitute the core value of the brand 31.
In the fierce competition in the Asia Pacific region, the importance of network layout is self-evident, staking is an important development mode for China's construction machinery industry to seize regional advantages. The 31 force market, Asia Pacific region accessories sales gains across the board, just kicked off the 31 parts of marketing, with its host in the domestic and international market share, market development or will become the 31 new nuggets of.
