ZOOMLION "2+2+4" wants to integrate into the global market
In March 30th, ZOOMLION Limited by Share Ltd issued its annual performance report as of December 31, 2015. Annual report data show that during the reporting period, the company's operating income is about 20 billion 753 million yuan, and the net profit attributable to shareholders of the parent company is about 83 million yuan. At the same time, the Board recommends a cash dividend of RMB 1.50 yuan (including tax) per 10 shares of all shareholders.
"ZOOMLION has continuously promoted transformation and upgrading and management transformation, and achieved stable operation quality, operational risk control and new and old energy conversion." Zhan Chunxin, chairman of ZOOMLION, said in a speech in the 2015 annual report.
ZOOMLION has continued to build up the construction machinery sector, accelerating its transformation and upgrading to the environmental industry, agricultural machinery and financial sector. It has been transformed into an equipment manufacturing enterprise integrating engineering machinery, environmental industry, agricultural machinery and financial services into four parts. According to the data of the annual report, in 2015, the business income of the new sector, which is represented by the environmental industry and agricultural machinery, has reached about 40%.
In 2015, ZOOMLION's global market continued to open up and speed up the "go out". On the one hand, in the country "The Belt and Road" strategy under the guidance of ZOOMLION in the layout along the positive production base and trading platform; set up in white Industrial Park, Thailand subsidiary, Pakistan subsidiary, to achieve "production cooperation The Belt and Road" key countries along. On the other hand, ZOOMLION promote the difference between the country in Africa, Central Asia, Middle East, Pan Pacific, South Asia focused regional policy, a region of a policy marketing strategy, meet the personalized needs of different market localization.
During this year, ZOOMLION kept the vitality of enterprise innovation and obtained 758 authorized patents. It ranked the first place in the industry and entered the national top eight. It won 3 awards of China's patent excellence and was awarded the title of "national intellectual property demonstration enterprise". Taking the lead and participating in the drafting and revise of a number of international standards, the discourse power of international standards is increasing.
At the same time, ZOOMLION will hold a new round of strategic opportunities, continue to focus on 4 products, carry forward the "artisan spirit", and deepen the reform of the market system, accelerate the new business model of landing, followed by "The Belt and Road ', to speed up the pace of" going out ", to open a new space of capacity cooperation, realize enterprise development from" quantity "to" quality "the metamorphosis." The successful transformation of ZOOMLION can create a new realm of business, integrate into the global industrial ecology, and create a global high-end equipment manufacturing enterprise.
In 2015, ZOOMLION continued to promote the integration of the manufacturing industry with the Internet. By accelerating the integration of two technologies, the company promotes the transformation of business mode and fostering new driving force of competitive advantage, and initially realizes the change from "manufacturing" to "manufacturing + service". The first step in ZOOMLION's new business mode transformation -- ZOOMLION online mall opened in September 2015, and achieved good sales results. It is gradually transforming the business mode of products online, data in cloud and market in palm.
While continuing to push forward the transformation of external strategy, the company focuses on internal management transformation, and continues to work in risk control, cost reduction, synergy, team building, brand management and other aspects, so as to achieve stable improvement in business quality.
Looking forward to 2016, ZOOMLION will continue to promote transformation and upgrading and management transformation around the "2+2+4 strategy", optimize business ideas, stabilize operation quality and accumulate energy in adverse circumstances.
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