Construction machinery industry long road Recovery Road bumpy
From the first half of 2014, the development of construction machinery industry in China is still sluggish, but a long way, only step by step to persist, can harvest the success.
Throughout the construction machinery industry in 2013 market demand, with the core technology and brand influence of high value-added products increased more significantly, the majority of heavy industries also achieved substantial growth in sales, this phenomenon is based on a report from sebang machine operator to analyze the status quo and development trend of construction machinery industry the second half of 2013.
According to the world state machine (Shanghai Shibang Machinery Co., Ltd.) operations report, the total sales from January to October, an increase of 25%, net sales exceeded 2012. With core technology and brand influence of high value-added products increased significantly, mobile crushing engineering vehicle sales growth of 116%.
The economic rebound back to the temperature of construction machinery industry recovery road is still bumpy
The focus of construction machinery industry, although the third quarter, China's macroeconomic situation rebounded recovery, industrial economy is generally stable, but the operation of engineering machinery industry is still weak, maintaining a weak recovery trend. In accordance with the laws of the market in previous years, the construction machinery industry in general is the traditional peak season year first quarter, while the second half of October 9, the market tends to be a wave of small climax, but this year the climax of this wave of small market did not come. Although the main product sales rebounded slightly stabilized, but in the low rate of background by the industry capacity, industry competition. In addition, leading companies net profit growth also fell sharply. Caterpillar's 2013 third quarter sales and revenue from the third quarter of 2012 fell $16 billion 445 million to $13 billion 423 million. ZOOMLION and Sany in the three quarter results up the chain fell sharply. Data analysis showed that the recovery of road construction machinery industry is still full of thorns and frustrations.
Favorable information in the third Plenary Session of the 18th CPC Central Committee is expected to accelerate the recovery of the industry
In spite of the cold economy, the hope of accelerating the recovery of China's construction machinery industry in the third Plenary Session of the 18th CPC Central Committee is expected. The plenary session, to adapt to the new situation of economic globalization, we must promote the internal opening to promote mutual introduction and go to better integrate and promote the integration of international and domestic factors orderly flow freely, efficient allocation of resources, market depth, participation and accelerating the development of leading the new competitive advantages of international economic cooperation, to promote reform and opening up. We should relax investment access, speed up the construction of free trade zones, and expand inland border opening. This provides more powerful policy support for China's construction machinery enterprises to speed up overseas strategy.
In addition, the railway investment and financing system reform, the word "innovation" has been mentioned many times, all revealed good information, also showed that the scientific and technological innovation and environmental protection and energy saving will be the development trend of China Construction Machinery industry.
Strive to enhance the hard power, the national multi dimensional market strategy to create value for customers
"At present, it is the reshuffle period of China Construction machinery industry, the industry profits decline, competition intensifies, the crisis is more than 2008. Faced with such a low ebb, we still consistent attitude, welcome to the industry, the market of the mighty wave crashing on a sandy shore. WTO insists on combining R & D innovation with globalization strategy and adopts a multi-dimensional and three-dimensional market strategy. We believe that as long as we stick to good products, provide high quality services for customers, and create value for global customers, we can certainly get the continuous favor of customers. Next, there may be a new round of reform bonus to promote the recovery of construction machinery industry. But in the face of such favorable information, I hope the industry should take a calm attitude, only truly have excellent core competitiveness, can stand in the wind and rain, and do more and more strong." National Product Center Manager said.
Although China's construction machinery development is slow, but the analysis of national policies, machinery and equipment will continue to grow in the next few years, especially in high-end machinery and equipment as the biggest growth point. It is expected that in 2020, China's high-end equipment manufacturing industry sales revenue will increase to 25% in the equipment manufacturing industry, high-end equipment manufacturing industry will gradually grow into a pillar industry of China's national economy.
