The construction machinery industry ushered in the full age of electronic commerce

First of all, we should know what e-commerce is. E-commerce refers to the activities of electronic transactions and related services in the Internet, intranet and value-added network. It is the electronization and networking of all aspects of traditional business activities.

In the broad sense, e-commerce refers to the use of the Internet and other electronic tools, the company, suppliers, customers and partners to share information using electronic business, to achieve business process between enterprises with electronic, electronic production management system within the enterprise, improve the efficiency of all aspects of the production, inventory, distribution and the money.

2013 is the year of e-commerce madness. According to statistics, the total volume of e-commerce transactions in China is expected to reach 10 trillion yuan in 2013, and Internet retail will exceed 1 trillion and 800 billion yuan. China will surpass the us to become the world's largest Internet retailer. It can be seen that the rapid rise of traditional enterprises in recent years has obviously become one of the most important forces in the network retail army.

Indeed, in the past, this more crazy "year of e-commerce", like taxi software hot, financial software has stirred the traditional financial market. But for ordinary people, FMCG online shopping is unstoppable trend spread, like suning.com, Dangdang, Jingdong and other electronic business platform to meet the demand of many people's life.

Just as the development of e-commerce in the field of fast food products is developing vigorously, the development of traditional industries, especially the construction machinery industry, is suffering from serious problems such as market downturn and overcapacity.

With the rapid development of the Internet, this has led to the rapid expansion of e-commerce and the continuous maturity and improvement. The application of e-commerce has gradually penetrated into various industries. For the Chinese engineering machinery in the period of transition and adjustment, e-commerce has become the direction of the industry development.

China's engineering machinery, after nearly ten years of gold development, began to fall into a sustained downturn in the second half of 2011. Especially in recent years, due to the impact of the economic environment and the pressure from inventory and accounts receivable, China's construction machinery and components manufacturers, agents and distributors are suffering from falling profits. In this context, e-commerce has become one of the directions for the exploration of the engineering machinery industry.