ZOOMLION accelerates to international market and actively integrates resources
Europe and the United States aimed at technical advantages, realize the development, global sales and service resources, grasp the "The Belt and Road" opportunity, Africa, Central Asia, focusing only the Middle East and Europe and other key markets, differences in layout China engineering machinery leading enterprises ZOOMLION is through the overseas market, and actively integrate into the global ecological industry, accelerate the integration of global resources.
The future ZOOMLION will be an international enterprise with headquarters in China, R & D centers and manufacturing bases all over the world." Tao Siyang, deputy general manager of ZOOMLION overseas company, 17 days, introduced the internationalization goal that enterprises are trying to practice.
The interview group visited Hunan to focus on the achievements and strength of Intelligent Manufacturing in Hunan. In the global economic integration situation, the pace of China's manufacturing enterprises in the global allocation of resources to accelerate the pace. ZOOMLION as the industry leader, not only in transnational mergers and acquisitions frequently, and in many countries to establish overseas production bases, Finance Companies, trade platform, service platform, its "overseas pace" has become a topic of discussion in the industry, but also the focus of attention that day.
"ZOOMLION successfully achieved many mergers and acquisitions in Europe, how to locate the European market?"" Asked Rita Francesca Fatiguso, "24 hour sun" in Italy.
"The European market has been positioned at the front of the value chain, mainly to enhance the level of enterprise R & D, manufacturing." Tao Siming, from the beginning of the acquisition of Italy CIFA, ZOOMLION through strategic acquisitions, have acquired German M-TEC company, Holland Raxtar company and other world-class enterprises, buy German JOST full set of technology, rapid reserves of a number of the world's top technology and sophisticated R & D personnel, synergy through technology, to achieve a seamless integration with the international standard the global market, to win recognition.
At present, ZOOMLION has 15 industrial parks in China, such as Hunan, Shaanxi, Shanghai, Anhui and Henan, and has 7 manufacturing bases in Italy, Germany, India, the United States, Belarus, Holland and Brazil overseas. At present, ZOOMLION has 6 overseas financial services subsidiary, third party Finance Companies 4, 19 overseas trade platform, 11 overseas spare parts service platform. The company has set up molecular companies, marketing and research institutions in more than 40 countries, and has a complete sales network and service system to continuously create value for customers from more than 80 countries on 6 continents.
With China "The Belt and Road" to promote the construction of related industries, infrastructure construction in the overseas market development ushered in rapid development opportunities. It is understood that ZOOMLION has carried out relevant cooperation with Kazakhstan, and Gulmina Eli, from the new Silk Road observation in Kyrgyzstan, has questioned the cooperation prospect between ZOOMLION and its country as well as the whole Central Asia market.
Tao Siming replied that the Central Asian market, ZOOMLION has always been a very important area, especially in the "The Belt and Road" opportunity, is currently the focus of regional breakthrough. Zoomlion is based on the existing sales model under positive tone, project oriented, the implementation of differentiated market and product strategy, localization needs to seek "The Belt and Road" countries, in order to popularity, expanding market share and product sales, help enterprise internationalization process.
Will the current global economic downturn affect the pace of ZOOMLION's overseas moves against Singapore's Asian news station, Valerie Tan?. Tao Siming said: "this will not slow down the pace of ZOOMLION's overseas, but will make enterprises more cautious investment." Zhonglian will also choose some enterprises with relative advantages in the whole industry chain to carry out new overseas mergers and acquisitions, which will complement each other for the development chain of enterprises. In the field of products will also accelerate the development of environmental protection machinery field. At present, ZOOMLION is actively restructuring and upgrading, and promote technological innovation, business model innovation, enhance the core competitiveness of enterprises.
Tao Siming introduced, in the next five years, ZOOMLION's strategic goal is through continuous overseas channel construction and localization operation, and gradually improve the company's products in the global market influence and reputation, so that the overseas business accounted for about 40% of the total revenue of the company. "I believe that through the five years of restructuring and adjustment period, ZOOMLION will enter a steady growth period."
